COLOGNE, Germany - After several years of absence, Giant will be presenting an extensive range of trekking and city models at IFMA this year. “We like the new concept of IFMA", says Oliver Hensche, Sales & Marketing Manager of Giant Deutschland. “It’s a ‘perfect fit’ for our greatly expanded role in the trekking, city and e-bike segments. We consider the Cologne fair indispensable for achieving nearly 100 percent coverage of the dealers.”
Besides Giant, approximately 700 exhibitors from 35 countries will be presenting the latest products and trends at the fair, which is expected to attract an estimated 25,000 trade visitors and 30,000 private visitors. IFMA will offer a wide array of opportunities for testing bikes and an exciting event programme on 80,000 square meters of indoor and outdoor space at the new Cologne exhibition centre.
- For related items on IFMA, click here
- For related items on Giant, click here
.jpg)
To make it easier for you to follow the news in the global bicycle industry we have launched a Bike Europe page on Twitter. With Twitter you are always the first to receive the news updates.
Stay on top of the news. 
