LAS VEGAS, USA – A multi-million dollar contract between Interbike and the bike industry's advocacy group for the USA, Bikes Belong ends all rumours about a new bike show in the USA. Interbike will become a top financial contributor to Bikes Belong and a primary sponsor of two innovative Bikes Belong projects.
At first Interbike will be sponsor of the Bikes Belong Foundation, the Bikes Belong’s sister organization that focuses on bicycle safety and children’s bicycling initiatives and secondly Interbike will also partner together with Bikes Belong to support a high profile bicycle project each year in the show’s host city.
For its part, Bikes Belong will officially endorse Interbike as the US bike industry’s trade show and will end its consideration of launching or supporting a competing event. Bikes Belong will also work closely with Interbike’s staff to maximize the appeal of the show and its related events to suppliers, retailers, and bike advocates.
“We are making our alliance with Bikes Belong stronger,” said Lance Camisasca, Interbike’s show director. “This new pact will be key to Interbike’s future success and the growth of the bicycle business.”
Tim Blumenthal, executive director of Bikes Belong said, “This agreement enables us to stay focused on what we do best: maximizing federal bike funding, awarding grants, promoting the benefits of bicycling, and supporting great programs like Safe Routes to School and Bicycle Friendly Communities.”
- For related items on Interbike, click here
- For related items on Bikes Belong, click here
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