LAS VEGAS, USA – Rotor and Magura have reached an agreement on a distribution partnership. The partnership involves in a first stage the Aftermarket distribution of Rotor components by Magura (Gustav Magenwirth GmbH Co.).
CEO Ignacio Estellés Rey of Rotor Componentes Technologicos SL said at last week’s Interbike show in Las Vegas that the Aftermarket distribution is the first step in the partnership between the two companies. In a later stage the German brake specialist Magura is also to distribute the Rotor cranksets, stems, bottom bracket units and chainwheels on an OEM basis.
According to Estellés Rey, the partnership between the two companies will bring Rotor distribution through the global Magura network. For the German brake specialist it brings an expansion of its offering in the OEM and AfterMarket sectors.
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