Interbike Expands Outdoor Demo Concept

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Tuesday, January 15, 2008

SAN JUAN CAPISTRANO, USA - In an effort to better support retailers in the Northeast and Mid-Atlantic regions of the US, Interbike announced it will host an annual Outdoor Demo East. This will take place in Providence, Rhode Island on October 21 and 22.

This new event is aimed at servicing retailers who are not able to participate in the Las Vegas Interbike Expo and Demo. “We recognize there are members of the industry that have difficulties attending Las Vegas,” said Lance Camisasca, Interbike's industry consultant.

“Interbike Outdoor Demo East is a hands-on, no-hassle, inexpensive regional style event that allows retailers to not only test new products but also educate staff members on the latest trends and network with industry members in a historic and event friendly location.”

Manufacturers who have already committed to exhibit at the event include Advanced Sports (Fuji, SE Racing, Kestrel), Fox Racing Shox, Giant Bicycles, Kenda USA, Pacific Cycle (GT, Schwinn, Mongoose), Pedro's Total Bicycle Care and Santa Cruz Bicycles.

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