法國自行車市場遭逢消費者信心衰退打擊

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Friday, October 29, 2010
法國,巴黎- 由於對國家經濟廣泛不確定性,導致了法國家用開銷下滑;法國自行車市場在今年上半年度期間,總收入衰退了5%。某些自行車項目銷售下跌,同期間,其他項目卻仍大受歡迎且營業額增長。 
 
這些調查結果,來自於法國製造業組織Tous à Vélo與專業體育和娛樂企業聯會密切合作,在零售商之間所進行的一項全國性調查。 
 
在法國,以機動性用途銷售的自行車正攀升中,因城市自行車市場營收呈1%的小幅增長。TrekkingHybrid部分,就銷售額方面較2009年成長9%。而自今年一月至七月之間,相對來說數量較小的BMX自行車營收則擴展了14%。 
 
所有運動用品項目中,營業額衰退幅度最大的是road racers,跌幅共11%。就銷售額而言,整個運動自行車(包括MTBs),在今年上半年度下跌3%至5%。 
 
該調查還顯示,零售商對今年下半年度的前景十分謹慎。超過 80%的調查對象預期,整個自行車業務將繼
2009年貧乏的業績之後持續衰退。
 

 

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