News

VISTA, US – Former president of Giant USA, Skip Hess has become member of the board of directors of Electra Bicycle Company. Hess entered the bike industry already 28-years ago at the at that time family owned company Mongoose. In his long career Hess was among them involved in the start up of Giant USA, the turnaround of Schwinn in the 1990s and the acquisition of GT.

“We’ve known Skip for a long time and respect his contributions to the industry. It’s exciting to engage in a new way with a colleague like him who sees the same opportunity Electra has seen in growing the popularity and sales in leisure cycling,” said Benno Baenziger, founder and co-chief executive officer of Electra in Bicycle Retailer.

“It is such a natural move for us both,” said Hess. “The Electra brand is so consumer-centric, the management team has created a wonderful culture and the growth opportunities are fantastic. I think they have a clear vision, and I know working together on the business will bring some amazing results.”