DUARTE, US – Thanks to an initiative of Hartje, Dahon distributor in Germany, the folding bike specialist is announcing the launch of to this day 15 Dahon ProShops in Germany. Following the success of the Dahon shops in the China domestic market, these outlets turn out to be the first in this vein in Germany and Europe.
In China, Dahon is up to over 250 concept stores selling solely or in a dedicated shop-in-shop area the company’s folding bikes. In Taiwan, Dahon has a 2-story flagship store set to go live next month.
"Roll out wherever the Dahon distributor sees chance"
“On a global scale the ProShop-program will subsequently roll out wherever the Dahon distributors see a viable chance in their markets, and will also be tailored flexible to match individual dealer, shop and market conditions and consumer taste, needs and likes,“ says sales & marketing director Joshua Hon.
The current ProShop count in Germany stands at 20 and are featured on www.dahon-faltrad.de and on www.dahon.com/buy/proshop.htm
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