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CHICAGO, US – To strengthen the financial and ownership structure, SRAM has retained J.P. Morgan to find an investor to be a strategic financial partner. “We are looking for a minority financial investor, ” said Stan Day (photo), president and chief executive officer of SRAM in Bicycle Retailer.

“We feel it’s important for the organization to add some breadth and depth to the ownership structure beyond being a family and management-owned company. We expect a partner to be selected in the August time frame.”

Stan Day unlined that there is no need to start looking for a minority share external investor but it is a part of building a long term foundation of SRAM. There will be no change in the company’s management structure.

SRAM was founded in 1987 and has 2,500 employees today with offices and factories worldwide. Over the years SRAM has built a multi-brand strategy with the purchase of RockShox, Avid, TruVativ and Zipp wheels.

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