Kemco Partners with Giant Light Metal

PACOIMA, US - Kemco Group International has partnered with Kunshan Giant Light Metal Technology Co. Ltd. (GLM) to produce Vuelta-branded wheels for the Asian and global bicycle marketplaces. Wheels are being manufactured in a new Shanghai factory under Vuelta China. This the name of the new joint venture of the California-based company GLM, which is a wholly-owned subsidiary of Giant Global Group of Taiwan.

The first product will be the Zero-Lite by Vuelta entry-level wheel line at the end of July, for the OE market on bikes retailing under USD $500. “Bicycles selling at this price point all tend to look alike,” said Kemco Vice President Tom Curran. “We are offering quality wheels with our patented two-left/two-right spoke lacing pattern, which will make any bike stand apart from the rest of the crowd.”

Vuelta wheels

Besides Zero-Lite by Vuelta, high-end Vuelta wheels for the aftermarket will continue to be manufactured in a state-of-the-art facility in Taiwan. Curran explained that Vuelta wheels will be marketed at competitive price points to draw consumers looking for a distinctive product with highly desirable product features and performance. “Whether the consumer is at the entry level or they're a serious racer, there will be a Vuelta wheel that the IBD can sell to them,” said Curran.

Curran also noted that Kemco is expanding its Vuelta product line with new cranks, chains, saddles and disc brakes. These products, as well as the wheels, will be displayed at this year’s Interbike.

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