NUREMBERG, Germany – Accell-Germany has unfolded ambitious plans for its traditional brand Hercules. Hercules has been part of the Accell Group since 1995. In the August edition of Bike Europe, Accell-Germany manager Susanne Puello (photo) states that:
“Hercules is about to make a big bang. This classic brand will come out with a totally new corporate design, new logo and a brand slogan that will set priorities. The new corporate design will express both history and future of the brand. This new brand image of Hercules will be unfolded at Eurobike and IFMA.”
Not only Hercules has been restyled, also Haibike was upgraded. “We also want to improve the performance of our young sports brand Haibike. Therefore we hired a designer. You will see the result at our Eurobike presentation.”
More on Susanne Puello and Accell-Germany in the August edition of Bike Europe.
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