Also Summer Show in US

LAGUNA NIGUEL, USA - Next to Germany also in the US there is a new bike event being organized in the summer of 2009. It’s called Press Camp; a name that indicates that this event is something quite different compared to a regular bike show.

The organizer of the new US event is a company called Lifeboat Solution’s which is run by the former manager of the Interbike, Las Vegas Show. Lance Camisasca, president of Lifeboat Solutions says about his new event:

“Press Camp will provide an intimate venue for top journalists and a select group of bike industry companies to talk about and test new product. The three-day event includes time for demos, one-on-one classroom sessions, product displays, and networking. With travel and marketing budgets tight, journalists and manufacturers are planning to capitalize on the event’s focused schedule and audience.”
   
One month after launching, Press Camp has already confirmed 20 publications and websites, and seven bicycle industry companies for the June 23-25 event in Sun Valley, Idaho.

“The response we’ve had has been just outstanding. Space is filling fast,” says Camisasca. “There’s never been anything quite like this for the bike industry, so we’re fulfilling an important need—especially in these times when everyone’s eyes are on the bottom line as manufacturers recognize Press Camp as a time- and cost-effective way to pitch their products to a captive group of top journalists.”

Press Camp is limited to 20 companies in order to provide quality exposure for all involved. Cannondale Sports Group, GORE RideOn Cables, Lazer Helmets, Pedro’s, Scott USA, Smith Optics, and Tomac are among those already committed to coming. Other prominent companies have expressed strong interest.

Journalists from mainstream publications such as Men’s Journal, USA Today, Los Angeles Times, Wired, and Outside plan to attend. In addition, Press Camp has already signed on nearly all of the industry media.

• For related items on Interbike, click here
• For related items on Lance Camisasca, click here
• For related items on Trade Shows, click here