Louis Chan President for Fuji, Kestrel, SE Racing and Breezer Bikes

Louis Chan (photo) of Ideal Bike Corp. is appointed President of ASI-Asia; the company that markets and distributes Fuji, Kestrel, SE Racing and Breezer brand bicycles. ASI-Asia is a joint venture company owned by Ideal Bike Corporation and Advanced Sports, Inc. from the US. Louis Chan is the Chief Strategic Officer for Ideal Bike Corporation.

He stated, “I am eager to get involved more aggressively in ASI-Asia’s operations. I was responsible for creating the joint venture company with Advanced Sports, Inc. in 2004 and have consistently been directing the company as the representative of major shareholders.  I have enjoyed guiding the operations of ASI-Asia over the past few years. I look forward to getting more involved with the operations and bring the Fuji, SE Racing, Kestrel and Breezer brands to higher level of success.”

Patrick Cunnane, President of Advanced Sports, Inc. said, “I am excited to know that Louis will be able to get involved as acting President of ASI-Asia. ASI-Asia has had three years of very strong growth under Louis’ stewardship – I know ASI-ASI will benefit from Louis’ strong skills and relationship with Ideal. Louis will also be able to help us expand the sales of our other three brands – SE Racing, Kestrel and Breezer.”

Also new to ASI-Asia is Joseph Hsieh who has been appointed as Vice President for ASI-ASIA’s Taiwan branch.  For the past six years, Hsieh was in the automobile aftermarket industry. Prior to that, he worked in marketing in the automobile industry for Toyota and Mitsubishi.  His experience ranges from new product development and product launches to managing events and trade shows.

“I am eager to bring Mr. Hsieh on board.  His experience working in the automobile industry will complement our innovative approach to marketing bicycles. I look forward to introducing Mr. Hsieh to ASI-Asia’s customers during the Taipei Cycle Show, March 17-20th.”said Louis Chan. Jacky Huang, the General Manager of ASI-Asia, has resigned and taken the position of General Manager at APE., the Taiwan-based trading company related to Specialized. Huang will remain available for ASI-Asia through transition expected to be completed by the end of March.