荷蘭IBD銷售通路 E-Bike營業份額成長近50%

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Friday, May 13, 2011

荷蘭,阿姆斯多芬 – 繼2010年總銷售量共約 180,000輛,且累積銷售量已超過 600,000輛之後,荷蘭電動自行車市場仍需求極大。電動自行車今年三月份在荷蘭的銷售量,較去年同期成長31%。

成長如此之大,導致e-bike的業績高佔IBD銷售通路總體營業額中的44%!e-Bike平均零售價格均上升2%(破紀錄每輛達2,138歐元),這也是促成營業額份額達44%的原因之一。

根據 GfK BeneLux的市場研究(由行業協會RAI Vereniging及經銷商協會 BOVAG所委託),對荷蘭自行車市場而言,今年3月是個特殊的月份。特別是因為預期之銷售額蓬勃發展,這都該歸功於今年春天的好天氣 。使得結果因而改變。

 GfK針對荷蘭自行車市場的『Retailpanel研究』數據,展現了一幅非凡的圖像。營業額方面,完整的市場(除了IBDs銷售通路,還包括超市、折扣店和零售連鎖店的自行車銷售 ),維持去年3月份同一水準。超市、折扣店和零售連鎖店裡的大規模價格促銷行動壓低了自行車之平均價格,也同樣波及營業額。至於『標準款』自行車的銷售,在數量上並沒有任何明顯增加;e-Bike再度幫助了荷蘭 的IBDs銷售通路。

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