FRIEDRICHSHAFEN, Germany – The jury had a hard time. After all deciding on the winners out of a total of 400 entries from 25 different countries, is not an easy task. However, the fifth Eurobike Award judged 77 winners of the 400 entries from which 8 are appointed Gold Awards.
The experts on the jury certainly had their hands full at the judging session in Hannover on August 19. The total of 400 entries were compared to last year 11% more (2008: 361 entries from 27 countries).
“The number of winning entries is convincing proof that the bike industry is banking on innovation this year more than ever before. Judging all the products submitted and choosing the winners proved to be an incredible challenge,” explains Nils Holger Moormann, chairman of the jury of experts.
The ‘Concepts’ category, in which students were invited to participate free of charge, produced four of the winners, selected from the total 41 products entered here.
The awards will be officially presented at the Awards Ceremony in Friedrichshafen on September 2, 2009. Here also the special Eurobike Green Award will be presented for the second time. All the prize-winning entries will be exhibited during the tradeshow in a special display in the West EG foyer (ground floor).
This Eurobike Award competition is hosted by Messe Friedrichshafen and designed and organized by iF International Forum Design GmbH in Hannover for the fifth time. Stefan Reisinger, Eurobike project manager, says: “Not only has the Eurobike Show outdone itself again this year and attained record results, there were also more entries than ever before. Now in its fifth year, Eurobike Award has built such a solid reputation for itself that taking part has become virtually obligatory for the international market leaders in this industry.”
This year’s jury consisted of Chairman Nils Holger Moormann (Designer, Aschau am Chiemsee/D), Daniel Fikuart (aktiv Radfahren, Regensburg/D), Gunnar Fehlau (pressedienst-fahrrad, Göttingen/D), Urs Rosenbaum (Ride Business, Winterthur/CH), Butch Gaudy (Velobaze AG, Bern/CH) and Prof. Dr. h. c. Erik Spiekermann (Edenspiekermann branding and design agency, Berlin/D). The products and concepts submitted were evaluated on the basis of the following criteria: aerodynamics, efficiency, ergonomics, functionality, utility value, design quality, weight, degree of innovation, comfort, loading, brand value/branding, choice of materials, service, safety, stability, environmental friendliness, workmanship and WDM (wet, dark & muddy).
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