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FRIEDRICHSHAFEN, Germany – Many suppliers take the opportunity to launch new brands at Eurobike. So did S Manie that derived from Sport Manie. S Manie is a new saddle brand based in Italy. “Our aim for the next 3-5 years is to become a recognizable, well known A-brand in the road race and MTB markets”, explains Marco Capretta of Smanie.

“We are working with a long term strategy and we don’t target fast growth but we prefer to do it step by step. We prepared a balanced product program with AM and OEM items. The next step is setting up a distribution network throughout Europe, our main market to start with.”

“At this Eurobike we are actively looking for new distributors. Our office in Cesano, Maderno is located close to Milan and houses marketing, sales, logistics and R&D. The production takes place at Cionli Taiwan.”