GÖTEBORG, Sweden – Last week on November 2 Merida Sverige AB started its operations as the new supplier of Merida and UMF bikes in Sweden. Merida Sweden (MD is Stian Steen-Olsen; photo) is a wholly owned subsidiary of the Norwegian company Stians Sport AS.
This company was founded in 1976 and is a joint venture with Merida Industry Co. Ltd. from Taiwan. Stians Sport AS annual sales is about US$ 24 million and is headquartered in Oslo. Merida Sverige AB takes over the distribution of Merida bikes from former importer Grahns.
Stians Sport AS has had great success with the sale of Merida bikes in Norway where its annual sales currently stands at about 50,000 bicycles. Here Merida is one of the strongest brands in the bike market. Next to Merida bikes Stians Sport also sells Merida Fitness equipment and an extensive P&A range which includes brands like Abus, Topeak, SRAM, Avid, Truvativ, Rock Shox, Northwave, Xpedo, Polisport, CST, Alex, Jagwire and Infini.
Merida Sverige AB will next to Merida bikes and fitness equipment also distribute a P&A range with products from Northwave, Merida bicycle equipment, SRAM, Avid, Truvativ, Rock Shox, Motorex and Birzman.
- For related items on Merida, click here
- For related items on Merida Sweden, click here
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