US Market Sees New Mid-Summer Dealer Event

DEER VALLEY, USA – Next year July, Lifeboat Events will host a new dealer event in the USA to bring bicycle industry suppliers and retailers together for an outdoor expo and demo.

“The event will provide a key mid-summer launch opportunity well-timed with today’s changing product and buying cycles”, says Lance Camisasca of Lifeboat Events and ex Interbike Show director.

“The largest industry players have been hosting their own private summer dealer events for years,” said Camisasca. “DealerCamp will provide smaller, but equally important companies a retailer audience at a critical time in advance of fall industry events. It’s an efficient model for everyone.”

“Retailers will benefit from the event’s focus and timing. It will give them an opportunity to preview products earlier in the year, and help them get the attention they need to make informed decisions about ordering.”

DealerCamp will offer manufacturers and suppliers a variety of exhibiting options and will work with the participating companies to create a list of targeted retailers they would like to attend the new event. This select group of retailers will receive subsidized travel expenses and free lodging, but all qualified retailers are welcome to attend.

DealerCamp follows the second edition of PressCamp, also organized by Lifeboat Solutions which will take place one month earlier on the same location. DealerCamp will take place from July 29–31, 2010, in the Snow Park Lodge in Deer Valley, Utah, USA.