News
Shimano Enters Top-30 Japanese Industry Listing
OSAKA, Japan – Brand consultancy, Interbrand, has launched its annual report of Japan’s top brands, ranking a total of the leading thirty to date
based in the monetary value of the brands. The only newcomer in the top-30 is Shimano on the 27th position valued at US$ 555 million (€ 365 million).
In value, Shimano is positioned between other famous brand names like Epson, Casio and Mitsubishi Motors. Leading in the ratings is automaker Toyota valued at US$ 30,529 million (€ 20,085 million).
In the 2010 assessment, the total value of Japanese brands has dropped by 2 percent from 2009 figures. Brands in 2010 totalled US$ 114,563 million (€ 75,370 million) from US$ 116,941 million (€ 76,934 million) in 2009.
Interbrand’s “Best Global Brands” ranking started in 1999 and has been based on the same criteria of evaluation since.
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The typically red Specialized trade show booth will welcome us in yellow after the company took first and second place in the Tour de France with Contador, Schleck, and the super-light