Shimano Restructures Organization in Europe

NUNSPEET, The Netherlands - Shimano Europe Group has restructured its sales and marketing departments by integrating all European activities for Shimano products (Shimano, Pro and Aim brands) into one organization. Shimano Europe BV will become responsible for the marketing and sales of both Shimano retail and OEM business towards all market channels and business partners.

Up until now, Shimano OTC in charge of retail business within Europe has been part of Shimano Benelux BV. This new set-up means an integration of all retail and OEM related activities and employees within one company.

As from now, all retail oriented business (Shimano Cycling Wear, Shimano Eyewear, Shimano Workshop, Shimano wheel sets, shoes and pedals, Pro, Aim and all individual packed Shimano components) will be handled by Shimano Europe BV, creating more clearness of responsibilities and increasing the efficiency and effectiveness of the sales and marketing departments.

The result of this restructuring is that the Shimano Europe sales department will be divided into three major sections: product management (bicycle components and retail), sales retail, sales OEM and a back up team. The marketing department will contain two sections: promotions & productions for all products and brands as well as sports, events marketing and PR.
The service department will remain unchanged as they already cover all product fields and customer types.

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