BionX Strengthens Market Position in UK and Ireland

AURORA, Canada – The distribution of BionX products for UK and Ireland enters the next phase with a new partnership between BionX and Zyro.

“Zyro is a true market leader in UK in the distribution of cycle parts and accessories and we are very pleased for the opportunity to have them introduce BionX”, said a self confident Vincent Lamoureux, BionX Global Sales & Marketing Director.

“With access to their extensive and dynamic dealer network and their renowned focus on service, we are confident that we can take the lead in the fast growing UK pedelec market.” BionX is a Canadian made brand of EPS Inc., division of Magna Marque International.

“We are extremely excited about the opportunity to jump into the UK e-Bike market with a premium brand such as BionX”. said Simon Ellison, Director of Zyro. “It can only lead to more and more people discovering the versatility and benefits of adding such a product to their preferred bike and hopefully re-discovering their love of cycling.”

The UK market for e-Bike is developing rapidly at the moment. The BionX system allows end users to convert their current bicycle into an e-Bike letting them to tackle longer commutes, steeper hills or simply rekindle their love for leisure cycling.