Pedro's Restructures Sales, Marketing and Product Development

HAVERHILL, USA – Pedro’s announced an internal organizational restructuring effective immediately. Industry insider and long-time Pedro’s s ambassador, Matt “Matty B” Bracken (photo) has been promoted to Vice President of Development and will oversee Sales, Marketing and Product Development and Engineering efforts at Pedro’s. He will be reporting directly to Interim CEO Matthew Simpson.

“His vision of the Pedro’s brand will continue to shape our future. Matt has stepped up under the new management team and has some pretty cool plans for us”, said Simpson. “His years at great companies like Mavic, Merlin, and most recently as president of Independent Fabrication, have allowed Matt to shape these companies.”

Also effective immediately, Pedro’s announced the return of Jason Elhardt as Marketing Manager of Pedro’s. Elhardt will manage the company’s marketing strategy, team support, and event management.
Pedro’s has appointed Jay Seiter as the company’s product engineer. Seiter will report to Matt Bracken as part of the Product Development team and he will manage the company’s engineering functions and product development process.
 
“We are still looking for a key supply chain role manager in our team. With our focus on operational improvement, we have targeted a need for a Buyer/Planner to continue our efforts,” said Simpson.

Source: Photo Pedro's