US DealerCamp Announces 2011 Dates

LAGUNA NIQUEL, USA - With a deep look into the necessities of the new cycling economy, Lifeboat Events today announces the dates and location for the 2011 Bike DealerCamp. Armed with valuable feedback from key industry brands coupled with a study of emerging buying and manufacturing trends, DealerCamp has chosen exhibit dates of July 26-28, 2011 in Deer Valley, Utah.

Following on the success of the 2010 event, which featured fifty-three industry leading brands, the 2011 event seeks to make reasonable gains in attendance of both exhibitors and retailers while keeping an eye on the overwhelming feedback to keep the event intimate.

“We’ve heard from our advisory board, the brands and the retailers about their wishes for modest growth, but more importantly the desire to keep the intimacy and the exclusive atmosphere that we created this July in Deer Valley. These exhibit dates are some of the most important days for a retailer, who may be deciding on a significant buy or product range, so we need to keep that comfort. Just footsteps from their room or condo, it will be unlike any other demo event
out there” asserted Lance Camisasca, president of Lifeboat Events.

Further tuning provides mid-week exhibit days for the benefit of retailer attendees. Exhibitors can plan their calendars, with move-in dates of July 24 and 25 and expo dates of July 26, 27 and 28. They can also plan on a significant reduction in exhibit rates, with details to be announced on September 15.

Retailers can look forward to a twenty-five percent increase in subsidized invitations in 2011. Additionally while dealers said they truly loved the assortment and access to exhibiting brands at DealerCamp 2010, they will have more than twice as many brands to camp with next year.