荷蘭自行車市場上半年同比下降8.6%

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Friday, October 21, 2011
荷蘭自行車市場上半年同比下降8.6%

荷蘭,阿姆斯特丹 - 荷蘭今年上半年共售出了663,000台新自行車,低於去年同期8.6%。每一台新自行車平均收購價格則提高至747.37歐元;較去年上半年同期貴了6.1%。

BOVAG、RAI協會和GFK的統計數據進一步顯示,電動自行車行業持續增長。今年上半年共售出了 113,000台電動自行車,較去年上半年數量多了8.7%。

城市自行車也表現出一定的增長,上升了1.9%。登山越野車 / 旅遊自行車因電動自行車的競爭而吃了苦頭。這部分的大量批發慘跌了26.2%,在此同時兒童自行車也呈巨幅衰減,較去年上半年同期下降了26.1%。

更昂貴

每一台新自行車的平均售價在今年上半年增加了6%以上。特別是登山越野車 / 旅遊自行車的出售價格飆增了12.4%。電動自行車的平均採購價格實際上是降低的:從去年的1,850歐元到現在的1,827歐元,價格共下降了1.3%。

經銷商

此外,新自行車銷售中的 IBDs份額成長。專業經銷商去年上半年共售出了64.7%的新自行車,而今年上半年則售出了67.4%的份額。由IBDs所售出76%的新電動自行車,更是佔了e-Bikes總數量的極大比例。在購買這類較昂貴的自行車時,荷蘭消費者明白需要仰賴專家的專業知識與可靠性。
 

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