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McDonalds Announces Burgers on Bikes

NEW DELHI, India  – McDonald’s India (North) has announced a new delivery system – ‘McDelivery on Bicycles’, an initiative restricted to the old part of the Delhi. McDonald’s has deployed five bicycles, to be ridden by a team of delivery squad members of the company.
 
According to Mr Vikram Bakshi, Managing Director, Mcdonald’s India, said, “In our constant endeavour to offer convenience, we took this initiative as a challenge to overcome the accessibility factor. McDelivery on bicycles is another interesting innovation, which is primarily driven by customer needs and aspiration.”
03-05-2006

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