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Trekking Bikes Extremely Popular
FRIEDRICHSHAFEN, Germany - "The trekking bike segment generated turnover of € 1.62 billion – accounting for nearly one-third of the industry total," says BBE expert Krüger. One of the reasons why this all-rounder is so popular in Germany is that trekking bikes are ideal travel companions. Although people in Germany use bicycles less frequently on a daily basis, they like to have them along when they're on holiday. According to an analysis of bicycle travel prepared in 2006 by the ADFC (Germany's national bicycle club), 5.4 million people in Germany would consider going on a bicycling holiday.
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The typically red Specialized trade show booth will welcome us in yellow after the company took first and second place in the Tour de France with Contador, Schleck, and the super-light 