ChainReactionCycles.com Launches Vitus Bikes at Eurobike Demo Day

BALLYNURE, UK – At the Eurobike Demo Day Chain Reaction Cycles unveil its new collection Vitus bikes, following the successful re-launch of the brand of bikes this season. Vistors of the Eurobike Demo Day, retailers, press and industry will have mixed feelings towards this exhibitor. In particular as ChainReactionCycles is completely consumer dedicated and directly competing with IBDs. So, what’s the point of joining this trade event?

The answer of that question must be media coverage. By the way, this trade journal tried numerous times to establish a direct contact with this webshop that claims to be the world’s largest online bike store, but failed. Chain Reaction’s international expansion created a lot of turmoil among IBDs from around the globe, especially from Spain and New Zealand.

As Eurobike and its Demo Day are covered by lots of journalists from special interest magazines from all over the world, ChainReactionCycles must be looking for free publicity through its stand at the Demo Day and through the Vitus bikes it will have ready there for testing.

Based in the small village of Ballynure in Country Antrim, Northern Ireland Chain Reaction Cycles has a total of 150,000 square feet of warehouses near Belfast, selling to enthusiasts all over the world.

Chain Reaction introduced improvements across the whole Vitus collection, as well as some brand new models, to satisfy both road riders and mountain bikers alike. New in the MTB range are the Blitz and Escarpé full-suspension bikes, as well as the carbon hardtail Rapide and updated alloy Zircon.

Highlights in the road range include the Sean Kelly signature model, the stunning carbon Vitesse and alloy Decium. Vitus Brand Ambassador Sean Kelly will be joined by members of the Vitus design team at Eurobike Demo Day.

For more on Eurobike Demo Day click here