Dedicated Show Director Appointed for ISPO Bike

MUNICH, Germany – To underline the importance of the yet young bike event ISPO Bike for Messe Munich International, the trade show got its own project management team. Eva Schlangenotto (photo) has taken the newly created position of Exhibition Director for ISPO Bike, effective immediately.

With this strategy Messe Munich hopes to ensure that the event will experience year-round development and will be able to take advantage of its growth potential.

Her tasks include the conceptual direction as well as preparation, organization and implementation of the trade show. She will be assisted by the ISPO Team with its long-time, competent experience in trade shows and the sports business. Schlangenotto reports to Markus Hefter, Exhibition Group Director ISPO.

During her extensive activity working for the project management for ISPO Munich and Bike Expo Schlangenotto gained comprehensive trade show know-how and in-depth industry expertise. “In her function as the Exhibition Director for ISPO Bike Eva Schlangenotto will focus exclusively on this event. Thanks to her experience she will identify the potential for ISPO Bike and continue to develop the trade show on a strategic level. Our goal is to be ready for the challenges the future will present us and to drive the development of ISPO Bike accordingly. We are convinced that she is the right person for this challenging position,” says Tobias Gröber, Head of Business Unit Consumer Goods, Messe München GmbH.