MUMBAI, India - Leading two-wheeler manufacturer Hero Honda Motors Ltd announced a 13.3 % increase in sales at 3,01,577 units in September as against 2,66,071 units during the corresponding month previous year. The company's cumulative sales for the period April-September 2006 have also jumped to 15,84,659 units, a growth of 10.8 % over cumulative sales for the same period last year. Hero Honda had sold 14,29,992 motorcycles during April-September 2005. During the month, the company, launched the 'Hero for Heroes' campaign, coinciding with the peaking cricket season. It also announced cricketers Irfan Pathan and Suresh Raina as its new brand ambassadors, adding to the existing line-up of Sourav Ganguly, Virender Sehwag, Yuvraj Singh, Mohammad Kaif and Rohan Gavaskar.
The company has launched its festive gift initiative 'Mobike Pe Mobile', which offers a mobile package including a Motorola handset, free talk time of Rs 2,000 / €34 and SMS of Rs 1,000 / € 17 with purchase of every Hero Honda bike. Lucky customers can also win complimentary tickets to the ICC Champions Trophy, to be played in the country from October 7.
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