ISPO Bike Partners with Taichung Bike Week

TAICHUNG, Taiwan – The Germany bicycle show ISPO Bike, formerly known as Bike Expo, and the Taichung Bike Week have entered into a partnership. In a joint statement organizers of both events said that the aim of this cooperation is to generate synergies for exhibitors at both trade shows. At the same time both parties reported that it is not yet known how they will fulfill this alliance and they are initiating an exchange of ideas and information.

While the Taichung Bike Week is an established event in the bicycle industry, Bike Expo was launched by Messe Muenchen International in 2009. After two editions the name was changed to ISPO Bike. The organizers stated that the new name is: “To reflect the growing profile of the Munich bicycle show as a result of industry feedback. Now incorporated into the global ISPO brand portfolio, ISPO Bike can offer its increasing number of brand and retail supporters’ access to the international strength and resources of ISPO. The ISPO Bike 2012 will take place from 16-19 August in Munich.”

Based on feedback from exhibitors and visitors as well as meetings with co-organizers and participating hotels the Taichung Bike Week organizers reconfirmed the new dates for 2012 on November 13 – 16. The participating hotels in 2012 will be Tempus, Evergreen and Splendor. The Hotel Splendor is now able to accommodate an additional 80-90 exhibitor all on one floor with even more room for future expansion when required. The Taichung Bike Week now has a capacity to facilitate some 230 - 250 exhibitors for the 2012 edition.