SRAM introduced the Rise, an all-new family of off-road wheelsets that optimize performance for the XC rider and racer. According to SRAM their product development team took a scientific approach to engineer a better wheel, focusing on six fundamental factors that affect the way a wheel rides: weight, inertia, engagement, lateral stiffness, frontal stiffness and efficiency.
SRAM focused on finding the perfect balance of weight and strength by engineering, testing and fine tuning rim designs for both the 26-inch and 29-inch Rise wheelsets to achieve lower inertia for snappier acceleration and increased efficiency.
The result was two final formulas. One for the Rise 60 carbon wheel, aimed at XC racers and performance-obsessed riders, and the other for the Rise 40, the aluminum wheel which targets versatile XC all-rounders. Both Rise 60 and Rise 40 hubs are carved from aluminum for optimal weight and energy transfer.
The Rise 60 hub features a special pawl design to maximize efficiency and power. The Rise 40 has been available since last October, while the Rise 60 in 26 inch will be go on the market in December with the Rise 60 29er version in stores February 2012.
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