GIVISIEZ, Switzerland – Swiss multisport and bicycle supplier Scott Sports gave itself a nice New Year present by taking over the Canadian bike parts and accessory brand Syncros from Ritchey. With this move Scott will celebrate a debut into the aftermarket bike parts and accessory business. They want to become a major player in this market. Financial terms on the takeover were not disclosed. The deal will also lead to a new distribution strategy for Syncros. The brand will be sold through Scott Sports’ international importer and IBD networks.
Peter Hamilton and Pippin Osborne founded Syncros in 1986 as a small high-end components company based at Vancouver’s North Shore. After a few changes in ownership, Tom Ritchey made the final acquisition in 2003. Under his guidance Syncros returned to its roots as a leading manufacturer of high-end mountain bike components specialized in the All-Mountain, Freeride and Downhill categories.
A dedicated design and engineering team is now working to develop innovative products for future Syncros product lines expanding the entire range into the Cross Country and Road categories. The new era starts with the implementation of a new logo and graphic identity.
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