Sparta Sells 25 percent more E-Bikes

APELDOORN, the Netherlands - Sparta is by far the most sold e-bike brand in the Netherlands. In the period April 2010 to March 2011 the company has sold 25% more electric bicycles than in the previous year. The company, based in Apeldoorn, sold close to 41,000 e-bikes during that year. Total e-bike sales in the Netherlands stood at 151,600 units during April 2010 to March 2011; up 8.6% compared to the same period in 2009 – 2010.

These recent Gfk-research results indicate clearly that Sparta managed to grow its leading position on the Dutch market with close to 30% on the number two of the e-bike market, Giant, as well as 40% on number three: Batavus. With this results Sparta is performing remarkably better than the overall e-bike market.

In March 2011 Sparta managed to continue its success even more. In that month the e-bikes and lifestyle bicycles specialized manufacturer sold 51.7% more e-bikes compared to the same month in 2010. A total of 4,400 Sparta electric bikes were sold.

According to a Sparta press release, this success can be explained by three factors. A market survey, initiated by Sparta, shows that consumers are doing their research before purchasing an electric bike. The press release tells as follows: “From the marketed e-bikes performance, comfort and full-equipment are nowadays, aided by internet etc., very easy to compare. This comparison does increasingly favour Sparta. The many prizes and awards Sparta received for its electric bicycle line offer consumers the much looked-for confidence before a purchase.”

Sparta also states: “Third factor of success appears to be the composition of our e-bike range. By providing a suitable bike for every need we offer the each customer a tailored solution. No fewer than 8 Sparta e-bikes are in the top of the Gfk-bestsellers ranking. These models also account for the majority of Sparta’s electric bicycle sales.”