SRAM Cycling Fund Sponsors Spanish Cycling Associations

CHICAGO, USA – At Eurobike Stan Day, President SRAM Corp.(left) handed over the 50,000 euro cheque to Haritz Ferrando of Bicicleta Club de Catalunya for the promotion of cycling in Spain.

“We are proud to donate to an exciting project in Spain,” explains Randy Neufeld, SRAM Cycling Fund Director. “The money will support the cycling infrastructure development in the top 30 cities in Spain, like Barcelona, Zaragoza and Sevilla.”

“This is very exciting news for us”, says Haritz Ferrando from Bicicleta Club de Catalunya (BACC). With our ‘Proyecto 1.000.000’ we our target is to get one million new daily cyclists in Spain over the next 5 years.”
 
The project is supported up to 50% by the SRAM Cycling Fund. The rest comes from the Spanish cycle industry and cycling associations. A total of 100,000 euro will be invested in ConBici’s lobbying in Spain over the next 5 years.

“This will be a decisive step forward in increasing influence on national policy and building a stronger bicycle culture”, says Stan Day, President SRAM Corp.

At the same time, BACC will carry out a communication and membership drive, in an initiative which will subsequently be exported to ConBici. SRAM Cycling Fund is investing 10 million US dollar over the next 5 years globally to support advocacy organizations that have effective strategies for influencing cycling infrastructure, safety and access.

Caption: Stan Day, President SRAM Corp.(left) and Haritz Ferrando of Bicicleta Club de Catalunya (BACC).