Trek Bicycle Opens Office in Mexico

WATERLOO, USA - Trek Bicycle will start selling and servicing directly to retailers in Mexico from beginning of 2012. The opening of Trek’s latest subsidiary in Mexico is a clear indication of the growing importance of the Latin and South American bicycle market for the US bicycle brands.

The decision of Trek to change from distribution only to a fully owned subsidiary in Mexico allows the company to take full advantage of its global retail support infrastructure. “Mexican retailers can now communicate directly with their supplier while Trek can implement their key success factor to one of the most important markets in the western hemisphere”, said Trek Director of International Sales Maureen Muldoon.

Muldoon continues: “the Mexican market offers great opportunity for Trek and our retailers. “Being able to work directly with our retail partners opens up a whole range of new possibilities and we look forward to helping our Mexican retailers directly.”

Headed by 15-year cycling industry veteran Luis Navarro, the office’s dedicated sales and service staff will support Mexican retailers with everything from in-language marketing materials to business-to-business communications tools. Trek and Bontrager products began shipping directly to Mexican retailers earlier this month. Trek Mexico is the latest addition to Trek’s network of nineteen international subsidiary markets.