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Selle Italia Measures Up Saddle Comfort with IDMatch

Sales & Trends

Selle Italia wants riders to customize their choice of saddle for the most comfort and best performance. To that end, the company’s new Identity Matching System lets any cyclist choose the ideal saddle.

Selle Italia Measures Up Saddle Comfort with IDMatch
Customize the saddle at Selle Italia

IDmatch, was developed out of research into riders’ personal anthropometric and functional measurements and uses an all-new saddle fit algorithm developed by the company’s R&D team.

After taking a few simple body measurements, Selle Italia’s Identity Matching System offers each rider the best possible saddle solution suited to each rider’s physical characteristics. It suggest a category.

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