article

Velo’s Plush Range Inspired by Equestrian Saddle

Sales & Trends

TAICHUNG, Taiwan – Velo is establishing its high performance products at the AM under its Senso and Plush saddle Attune grip and wrap tape lines. Plush saddles are gaining interest for their well-designed comfort range.

Velo’s Plush Range Inspired by Equestrian Saddle
The Senso New Heroes initiative, launched last year, to attract the next generation of cycling athletes proved successful for Velo. - Photo Velo

Plush, Velo’s comfort range, is making headway in the industry with its specially designed e-bike and city saddles. The manufacturer will be releasing new models and an updated range of Plush saddles for electric and city bicycles for 2014. Cyclists on these bikes do not pedal as hard as athletes or other type of riders, and require less movement in their saddles.

The new Plush models enable the cyclist to ride in comfort and ease thus enabling a more enjoyable ride. To ensure more comfort, Velo has updated the Plush comfort range by drawing inspiration from equestrian saddles. At Eurobike 2013, Velo will showcase the details of the new Plush design and technology.

The Senso New Heroes initiative, launched last year, to attract the next generation of cycling athletes has proven successful as more and more performance riders (see image) are discovering Senso as their saddle of choice for competition. Competitive riders from North America, Canada, South America, and Europe are discovering the benefits of Velo’s technologies by using the high performance saddles in diverse cycling disciplines.

“The athletes appreciate the dynamic innovation, comfort and durability that Senso products provide. This clearly positions the Senso range as top competition products. We are establishing Senso as a top performance brand for demanding and competitive cyclists,” said Ann Chen, Velo’s sales director. Greater insight into the sport specific saddle-technology will be revealed at Eurobike were athletes will be on hand to discuss personal experiences.

Comment on this article