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Messe Frankfurt’s Record Results Leads to Further Expansion

Sales & Trends

FRANKFURT, Germany (28 June 2000)–Messe Frankfurt, organizer of the new bicycle industry show Bike-On, set to debut in, announced that its turnover rose 10% last year to DEM 539 million. Messe Frankfurt organizes about 80 trade shows per year (49 in Frankfurt and 31 abroad). Now the German trade show organizer is discussing further business […]

FRANKFURT, Germany (28 June 2000)–Messe Frankfurt, organizer of the new bicycle industry show Bike-On, set to debut in, announced that its turnover rose 10% last year to DEM 539 million. Messe Frankfurt organizes about 80 trade shows per year (49 in Frankfurt and 31 abroad). Now the German trade show organizer is discussing further business expansion. According to a news in the German newspaper Frankfurter Allgemeine Zeitung, the show organizer is looking to cooperate with competitor Deutsche Messe AG Hannover.

Asked if Messe Frankfurt will take over the offered trade show package of
trade show organizer Miller Freeman, a branch of the British media conglomerate United News & Media, Messe Frankfurt’s chairman of the board Michael von Zitzewitz was quoted that they made an offer. “But this one isn’t financially as interesting as several others,” he pointed out. According to Von Zitzewitz, British-Dutch trade show organizer Reed/Elsevier and two other investors made higher bids for Miller Freeman’s 100 trade shows.

Miller Freeman also organizes the international US Outdoor and Interbike trade shows and is owner of, among others, trade journals Outdoor Retailer and Bicycle Retailer & Industry News. Reed/Elsevier’s flagship brand for the bike business is Bike Europe, which belongs to the conglomerate’s Elsevier Business Information division. (JB)

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