News Article

MIFA: Doing it for Themselves

Sales & Trends

SANGERSHAUSEN, Germany (Feb 15) – German budget-bike producer Mifa has opened a web-store directed at end-users. The company is known for making bikes sold via the larger retail channels. DIY stores, department stores and discounters cover 75% of the production at Mifa. But now the company is offering virtually the same type of bikes on […]

SANGERSHAUSEN, Germany (Feb 15) – German budget-bike producer Mifa has opened a web-store directed at end-users. The company is known for making bikes sold via the larger retail channels. DIY stores, department stores and discounters cover 75% of the production at Mifa. But now the company is offering virtually the same type of bikes on its own website.
Trekking, MTB, children’s and all-round bikes in the lower price regions are all to be had factory-direct. There is even a special ‘Easter-Offer’ on some bikes. At the same time, Mifa has opened a service centre for bikes sold trough non-specialized channels. Owners of such bikes can now turn to the factory for advice, although in case of real repairs the bikes have to be shipped ‘home’. On the one hand, specialist retailers will now have less hassle, servicing bikes that they did not sell in the first place. On the other it means another party has been added to the already very troubled German bike market.(MH)

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