News Article

Trek Benelux Takes on Nike Timing and Nike Vision

Sales & Trends

AMERSFOORT, Netherlands (Jan 10) – As from January first, Trek Benelux (Bikeurope) will be distributing Nike Timing and Nike Vision for the bicycle trade. In a worldwide deal between Trek and Nike the distribution of sports watches, heart rate monitors and sports shades wil be done trough the Trek sales organisation. The other related Nike […]

AMERSFOORT, Netherlands (Jan 10) – As from January first, Trek Benelux (Bikeurope) will be distributing Nike Timing and Nike Vision for the bicycle trade. In a worldwide deal between Trek and Nike the distribution of sports watches, heart rate monitors and sports shades wil be done trough the Trek sales organisation. The other related Nike products, like apparel under the Nike Cycling name, have been distributed by Trek for the last 7 years already. Nike Timing and Vision products were already on offer trough sports stores and juwelers, but not through the bicycle retail channel. Special POS material will allow the dealers to show Nike Vision and Timing o their best advantage.

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