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Merida: Ambitions To Enter Tour de France

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More factories, more models, especially in 29-ers and racing bikes, as well as more marketing support. There was even talk about participating the Tour de France with a professional team. That will probably happen with….

Merida: Ambitions To Enter Tour de France

MALLORCA, Spain – More factories, more models, especially in 29-ers and racing bikes, as well as more marketing support. There was even talk about participating the Tour de France with a professional team. That will probably happen with the new Merida Scultura SL Team (photo) which, together with a new series of 29-ers, was launched at last weekend’s Merida Dealer & Press Camp in Mallorca.

Exceptionally good 2011
Merida Industry had a pretty good 2011 during which records were broken. At its Dealer & Press Camp in Mallorca, senior Vice President William Jeng told that the company registered close to USD 650 million in revenues; up 14.5% compared to 2010.

Spectacle for press and dealers
What nine years ago started on a modest scale as a press camp for about 25 journalists has in 2012 turned into a true spectacle at which dealers are part of too now. This year 125 journalists from 21 countries joined as well as 70 Merida dealers. What in those nine years has not changed is the place of action Mallorca.

100 million dollar investment program
Merida’s growth rates have undoubtedly helped to decide on a one hundred million US dollar comprehensive investment program for the coming years. William Jeng told in Mallorca that the program includes the founding of Merida’s third factory in China. It will be located in Kunshan and will get a production capacity of 1.5 million units. In other facilities production is expanded driving Merida’s total production in the coming years up to about 5 million units. It will turn Merida into the second biggest bike maker in the world.

New models
The millions are also used for new 2013 models. A new 29-er series (consisting of alloy and carbon bikes including a full suspension one), a new carbon road racer and a new e-bike are all in the pipeline. During the dealer & press camp, visited by about 70 retailers from various countries, they had the opportunity to become acquainted with the new models and test them; except for the e-bike.The new 29-er series will hit the stores in the Benelux already as early as in July.
Merida is also expanding its production of e-bikes in Germany. Next to that there are also electric bikes to be produced in Taiwan. But these are clearly different from the ones made in Europe; MTB e-bikes will come from Taiwan.

Tour ambitions
There’s also a top road racer to arrive, the Merida Scultura SL Team which comes with a nicely curved carbon frame. It’s a road racer with which could fulfill Merida’s ambitions to get into the world’s biggest cycling event; the Tour de France. In Mallorca rumours were going round of the company joining the Tour in 2013 or 14.
 

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