News Article

SRAM to Target Urban Market

Sales & Trends

For model year 2013 SRAM is making a comeback in the market for urban drivetrain components. To return to this market SRAM developed a full line of new products which are subdivided in three categories: internal gear hubs, external drive trains, and e-bikes.

SRAM to Target Urban Market

 

For model year 2013 SRAM is making a comeback in the market for urban drivetrain components. To return to this market SRAM developed a full line of new products which are subdivided in three categories: internal gear hubs, external drive trains, and e-bikes.

The internal gear hubs will be launched around Eurobike, or a few months later. SRAM’s 8 speed version of the internal gear hub called the G8 is being tested by several OEMs at the moment. One of the main features of the G8 will be the new way of shifting, which is completely different from the planetary hub and contains much less components. The G8 is SRAM’s basis for a new approach to the internal gear market.

The G8 weights 180 grams less than SRAM’s former 8-speed hubs while the OLD remains the same. The G8 is a joint development of former Sachs engineers and SRAM’s experience with the Hammerschmidt project.

For the external drive train market SRAM launches two all new groupsets called the ViaGT and the ViaC. The American components manufacturer stipulates that all elements of both group sets were new developments and not rebuilt mountain bike components. All products have category specific designs but include proven technologies from the mountain bike and road race group sets. SRAM paid extra attention to improve the comfort of the contact points.

The external drivetrain range contains two group sets: the ViaGT and the ViaC, both aimed at the trekking, multisport and fitness markets. The ViaGT features SRAM’s premium technologies like WiFli+, X-Glide, Zero Loss and GXP Gutter. While both group sets have the same features, the ViaGT includes all the technologies and ViaC has a selection.

The urban shifter features gear indication, the ZeroLoss Technology, and a compact and lightweight design. The Via rear derailleur has a sportive design and includes the SRAM Exact Actuation Technology in order to make shifting as easy as possible. It has a forged aluminum construction and an optimized 93mm pulley cage. The combined matte surface and metal polished cranksets is available in a 48/32 as well as a 42 chainring option. Of course the crankset is chain case compatible.

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