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Cannondale and GT Go Direct in China

Sales & Trends

Cycling Sports Group has announced the upcoming launch of a subsidiary in China and its intention to sell Cannondale and GT brands directly. Cycling Sports Group Asia, a division of Dorel Industries, claims a solid growth in the past three years with more than 19 new additional distribution channels opened in the region.

Cannondale and GT Go Direct in China

 

BETHEL, USA – Cycling Sports Group has announced the upcoming launch of a subsidiary in China and its intention to sell Cannondale and GT brands directly. Cycling Sports Group Asia, a division of Dorel Industries, claims a solid growth in the past three years with more than 19 new additional distribution channels opened in the region.

“The market in China is extensive and represents a strong opportunity for our brands”, said Mario Stein, Senior Vice President Asia Pacific and Emerging Markets, Cycling Sports Group.

Edward Vlutters, Sales Director Asia Pacific, Cycling Sports Group, will be on the ground in China to lead the effort. “China is probably the biggest untapped region in the world for our company. The sports bicycle market has been growing in the country over the last few years, and we want to make our brands and products available,” said Vlutters.

The Cannondale and GT brands will both be launched in the premium segment of the Chinese bicycle market and available as of July 2012. “We are happy to see Cannondale come to China. We have been waiting for this, and also feel that GT could play a big role in bringing BMX to the Chinese people, as GT is number one on the planet for BMX racing,” said Miss Feng at Cycle Station bike shop.

Cycling Sports Group China will advertise at the upcoming Shanghai show and have a meeting room available to meet with potential dealers.

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