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Specialized and Giant March On in Eastern Europe

Sales & Trends

The first Specialized Concept Store in Bosnia and Herzegovina opened its doors recently in the Capital Sarajevo, a city known for everything else but cycling. Last March a Giant (Polska) shop was opened in Warsaw. Both brands are expanding their presence more clearly with concept stores on these growing market for high end bikes.

Specialized and Giant March On in Eastern Europe

SARAJEVO/WARSAW – The first Specialized Concept Store in Bosnia and Herzegovina opened its doors recently in the Capital Sarajevo, a city known for everything else but cycling. Last March a Giant (Polska) shop was opened in Warsaw. Both brands are expanding their presence more clearly with concept stores on these growing market for high end bikes.

The Specialized Concept Store is owned by Ciclo Centar, one of the biggest dealers in Bosnia and Herzegovina. The new concept store is located in the same building as the Holliday Inn Sarajevo, on the premium location right next to the historical city center. The family owned Ciclo Centar and has a long tradition in the local cycling community.

Full range of bikes and equipment
The 250 square meter sales floor hosts’ a wide range of Specialized bikes and a full range of Specialized equipment and accessories. The shop has been fitted to match the company’s standard of a mix of local atmosphere that shows beauty of mountainside around Sarajevo and the Specialized product range. The shop also has a three dimensional Body Geometry Fit Studio.

Cycling as a sport is developing fast in Bosnia, especially mountain biking, no surprise for those who ever had a chance to visit the country’s mountains. National Geographic even choose Bosnia and Herzegovina as the best bike destination in 2012.

Giant long time successful
Since a long time Giant is one of the most successful brands imported in Poland. The opening was therefore not a gathering of insiders only like John Koo (Vice President & Chief Staff Officer of Giant Headquarters) and Zack Cheng, but also TV and film actors famous in Poland, as Tomasz Karolak, Waldemar Blaszczyk and Bartlomiej Topa showed up.

The Warsaw Giant Store measures 210 square meters and employs three people. As the store is located in the Fabryczna (Factory) street, the architectural design of the shop was connected with industrial elements, like raw brick and concrete, finished by hand. The colors of the shop are mostly different shades of grey, combined with steel.

 

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