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Cyclelab Expands to Italy

Sales & Trends

The French Cyclelab group has chosen Italy as the first foreign country to export his shop-concepts.

Cyclelab Expands to Italy
Cyclelab

The group Cyclelab is a major provider in France for services to about 130 specialized bike shops using its 3 brands: Culture Vélo, Bouticycle and Vélo Station. “We run a well organized operation at our headquarters in L’ Isle Jourdain where we assist shop managers in how to run their shops”, said Denis Briscadieu, founder and President of Cyclelab.

Cyclelab has now opened an office in Italy with the goal to develop a similar organization in this demanding market. In this project Cyclelab cooperates with some of the leading brands in the Italian bicycle industry. Most of them already partner with Cyclelab group in France.

The Italian office will be managed by industry veterans Luca Brischetto. He has many years of experience in the bicycle industry and for Limar, Selev, Mizuno cycling, Cinelli and Ridley.

The official launch of Cyclelab Italia and the 3 Culture Vélo, Bouticycle and Vélo Station shops will be at Expobici. This show will take place in Padua from September 22-24.

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