News Article

Shimano Benelux Lowers Prices

Sales & Trends

NUNSPEET, the Netherlands – On March 1, 2013 Shimano Benelux announced to have dropped the prices of a major part of its range. The price drops are for the biggest part on Shimano products and components. For other brands in the broad Shimano Benelux wholesale range price reductions have also been implemented.

Shimano Benelux Lowers Prices
Whether other Shimano distributors will follow the Benelux example and drop their prices, is not clear yet. - Photo Shimano

“Exchange rate developments have a major impact on how our prices are set, ” says Jay Hijmering, senior sales manager of Shimano Benelux. “The current development of the euro exchange rate enables us to offer our products at especially competitive prices.”

“Other factors like raw material and transportation costs, existing inventory, our own purchasing benefits as well as supply and demand come into play too. Taking all this into account, it means that for an important part of our range a 8% price drop has been set.”

Fast movers
The price decreases are targeted to the fast movers within the Shimano Benelux range like cassettes, chains, chainwheels and cables with an average of 8%. But there are also products that have much bigger prices drops like Ultegra cassettes (minus 17%) or HG93 chains (minus 13%).

Other Shimano distributors
The by Shimano Benelux announced price drops are for P&A the company sells to dealers. It doesn’t apply to wholesalers or OEMs. The lowered prices are only announced for the Benelux countries; Belgium, the Netherlands and Luxembourg. Whether other Shimano distributors will follow the Benelux example and drop their prices, isn’t clear yet.

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