E-Bikes Continue their Rise on Dutch Market
AMSTERDAM, The Netherlands – Bike sales dropped with double digit numbers in 2012, but e-bikes did OK as its share on the Dutch market continued to rise. Electric bikes are now the most important segment.
In 2012, 171,000 electric pedal assisted bicycles were sold in Holland, taking up 16% of all of the 1,039,000 new bikes that were bought. Market share wise e-bikes grew by 1.3%, but volume wise a slight drop was recorded as 2011 sales stood at 178,000.
Turnover bigger than city bikes
In terms of sales turnover e-bikes are now bigger compared to city bike sales which for decades was the most important segment of the Dutch market.
Electric bicycles accounted for 42% of the revenues made with all bike sales in 2012; at dealers its turnover shares stood with 43% a bit higher. The average price consumers paid for an e-bike was 1,821 euro.