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German Industry Expects Stable Sales for Whole Year

Sales & Trends

FRIEDRICHSHAFEN, Germany – The poor spring weather resulted in 7% lower domestic deliveries of new bicycles and e-bikes in Germany in the first half of 2013. But, with continued beautiful summer weather the drop is expected to be compensated in the second half of the year while e-bikes are again forecasted to grow with double digit figures.

German Industry Expects Stable Sales for Whole Year
Derby Cycle CEO Matthias Seidler. ‘The false ADAC – Stiftung Warentest for e-bikes resulted in damage of about 50 million euro for the bike sector in Germany.

At yesterday morning’s opening press conference for Eurobike 2013 the German industry Association ‘Zweirad Industrie Verband’ (ZIV) said that German bike production remained at a high level in the first half year compared to the same period in 2012. About 1.65 million bicycles were produced; 2.4% down on the total of the first six months of 2012. Bike import dropped too; with 5% to 1.8 million units. However, export rose by 9.3% to 790,000 units.

15% market share for e-bikes

As e-bike sales dropped only by 2 to 3% in the first half year in Germany and thanks to the positive developments in July and August, the industry association expects that about 430,000 electric bicycles will be sold in 2013. This represents a rise of 13% compared to 2012. For the next years ZIV anticipates further growth in e-bike sales to 600,000 units. With that e-bikes would reach a 15% market share in Germany.

False e-bike ADAC – Stiftung Warentest

Despite dramatic test results for e-bikes at the ADAC – Stiftung Warentest last spring which got nationwide coverage, electric bikes continue to be very popular in Germany. That test was at the yesterday’s Eurobike opening press conference called false and wrong by Derby Cycle CEO Matthias Seidler. He said further, “We tried everything to get the test procedures from ADAC – Stiftung Warentest, but they didn’t comply to our requests. Next to that they were forced to correct the test results for Kalkhoff. All in All the false ADAC – Stiftung Warentest for e-bikes resulted in damage for about 50 million euro for the bike sector in Germany.”

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