News Article

E-Bikes Continue their Rise on Dutch Market

Sales & Trends

AMSTERDAM, The Netherlands – Bike sales dropped with double digit numbers in 2012, but e-bikes did OK as its share on the Dutch market continued to rise. Electric bikes are now the most important segment.

E-Bikes Continue their Rise on Dutch Market
E-bike accounted for 42% of the revenues made with all bike sales in 2012. - Photo Bike Europe

In 2012, 171,000 electric pedal assisted bicycles were sold in Holland, taking up 16% of all of the 1,039,000 new bikes that were bought. Market share wise e-bikes grew by 1.3%, but volume wise a slight drop was recorded as 2011 sales stood at 178,000.

Turnover bigger than city bikes
In terms of sales turnover e-bikes are now bigger compared to city bike sales which for decades was the most important segment of the Dutch market.

Electric bicycles accounted for 42% of the revenues made with all bike sales in 2012; at dealers its turnover shares stood with 43% a bit higher. The average price consumers paid for an e-bike was 1,821 euro.

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