Accell Group Sold 110,000 E-Bikes in 1st Halfyear
HEERENVEEN, The Netherlands – E-bikes were again THE growth driver for the biggest bike maker in Europe in the first half of 2013. At last Friday’s financial presentation CEO René Takens proudly stated that turnover in this segment was up 28% compared to last year.
The 110,000 electric bikes that were sold by the various Accell companies around the world brought in € 138.6 million in revenues. This accounts for 36% of the total turnover generated with Accell’s sales in bicycles. That turnover stood at € 385 million in the first half year; up 16% compared to the same period in 2012.
ADAC/Stiftung Warentest test
On questions CEO Takens answered that the Accell companies operating in Germany didn’t suffer that much from the fallout after the catastrophic results of the German ADAC/Stiftung Warentest test on e-bikes. As most of the tested e-bikes didn’t comply to the safety and electro-magnetic compatibility (EMC) standards, the German authorities reacted by banning sales of many products including ones of renowned established brands at retailers in some cities.
Takens said that the ADAC/Stiftung Warentest test once again made clear that every e-bike supplier has to have all its e-bike models properly tested on safety standards and especially on EMC. “As an e-bike manufacturer or supplier it is not sufficient to rely on the EMC compliance certificates that e-bike component suppliers offer on their products. As wiring can act as an antenna, you have to have all your complete e-bike models EMC tested.”