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Italy; Next Market Showing Strong E-Bike Growth

Sales & Trends

MILAN, Italy – The Italian industry organization Confindustria/ANCMA’s 2013 report shows a significant e-bike sales growth (+12%); increased domestic production (+22%) and a positive export figure (+39%). But domestic sales declined.

Italy; Next Market Showing Strong E-Bike Growth
Like in Germany, Austria, the Netherlands and France also the Italian market showed strong growth of the electric bike segment in an overall declining market. – Photo Bike Europe

Just like the 2013 reports on bicycle sales in Germany, Austria, the Netherlands and France also the Italian market showed strong growth of the electric bike segment in an overall declining market.

According to Confindustria/ANCMA, the country’s industry association for bicycles, motorcycles and parts manufacturers, 1,542,758 bicycles were sold in Italy last year. This represents a 3.9% drop in units compared to 2012 when the total sales volume stood at 1,606,014 units. Just like in other European countries this is the result of the economic crisis combined with bad weather conditions.

Exports up big

Driven by exports domestic production increased by 22% to close to 2.7 million bicycles. 1.7 million bicycles (+39%) were exported. According to Confindustria/ANCMA, this growth shows that Italy maintains its leading position as THE European manufacturer of, in particular, kids bikes with up to 20 inch wheels.

ANCMA stipulates that these figures illustrate that the anti-dumping duties for China Made bikes which were prolonged in 2011 for another five years, are effective and indicate confidence and willingness to invest in local industrial operations.

E-bike surprise

According to the ANCMA report the sales increase recorded for the e-bike category was a surprise. In particular as it booked a double digit sales growth of 12% to 51,405 units compared to 46,000 in 2012. Overall, the trade balance surplus of bikes and parts was € 165 million, an increase of 2.5%.

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